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Stay close, even when you’re apart

Kit gives families calm, everyday reassurance that an aging parent is okay — and makes it effortless for them to show it, without ever feeling watched.

Free forever for one loved one. No card needed.

👵

Margaret

Home today
Checked in

Today

All good

routine on track

This week

Settled

a steady rhythm

All good

Routine on track

Built for families, not hospitals

Everything you need to stay close — nothing that makes anyone feel watched.

Private — pause anytime
The senior is always free
No wearables — just their phone
Calm, never clinical
See it all in the demo

The miles between you shouldn’t mean lying awake wondering

1

The quiet worry

You call when you can, but the long hours in between fill with small, unanswered questions. Did they eat? Are they up and about?

2

Or too much noise

Apps that buzz at every step swing the other way — turning caring into another source of stress and noise.

3

Kit sits gently in between

A calm “yes, they’re okay” every day — and a quiet nudge only on the rare day something’s worth a look.

How it works

They show they’re okay. You simply know.

No dashboards to learn, no devices to wear. Kit turns a single tap into clear peace of mind.

  1. 1. They tap “I’m OK”

    One big, friendly button — or a gentle scheduled check-in. It only ever says they’re okay.

  2. 2. Kit notices the everyday

    While their phone is home, Kit senses quiet signs of life. Nothing to wear, nothing to charge.

  3. 3. You just know

    A calm summary arrives each evening — even on a quiet day, so silence is never a worry.

How are you today, Margaret?

😊
Great
🙂
Okay
💛
Tired

Your family knows you're okay 💛

One product, two sides

Two experiences. One quiet thread between you.

Kit is one product designed from the relationship outward — calm and capable for the family, simple and dignified for the person they love.

What you see

☀️ Up and about this morning 7:42
💊 Took her medication 2:00
🖼️ Sent you a photo 4:15

What they see

For the caregiver

A warm timeline, today’s status at a glance, a shared family board, a care journal, and Ask Kit — everything in one calm place.

For the senior

Large, clear type and one obvious action per screen — “I’m OK”, message family, or ask for help. Plain, warm words and never a feeling of being watched.

What’s inside

Quiet reassurance, in every detail

Each part of Kit does one calm job well — and stays warm, plain, and on the family’s side.

Sharing

Margaret is in control

On
Share signs of life

Only Margaret can pause or resume sharing. If she takes a break, her family simply sees she's taking some quiet time.

Presence & privacy

Know they’re okay

While their phone is home, Kit senses gentle signs of life and shows the family a plain-language status — never a map or a timestamp. And the whole thing is theirs to pause.

  • Plain status like “home most of the day”
  • A pause only your loved one controls
  • Gentle routine heads-ups, never alarms
Margaret's day Live
☀️ Up and about this morning 7:42 am
🚶 A gentle walk 10:15 am
🍽️ Had some lunch 12:30 pm
💊 Took her medication 2:00 pm
🖼️ Looked through family photos 4:20 pm
A living timeline

Their day, as it happens

A warm, real-time stream of small moments — a morning stir, a short walk, a photo viewed. It updates live and backfills anything missed, so you never lose the thread.

  • Warm, plain-language moments
  • Live updates with nothing missed
  • Only the family ever sees it
This evening's update
A calm, steady day for Margaret. She checked in this morning, had her meals, and took her medication on time. 💛
S J M
Shared with your family
Calm by design

One calm summary

Kit reaches you with deliberate restraint: a gentle evening summary every day, soft in-app nudges that never buzz, and just one optional heads-up on the rare day things look different.

  • An evening update, even on quiet days
  • Soft nudges that never interrupt
  • Every message kept warm and plain
Mum's care circle
S J M

Sarah

Visited this afternoon — Mum's in great spirits. @James could you pick up her prescription?

Pick up prescription James · Tue
Together

Everyone on the same page

When siblings, partners, and carers share the load, Kit keeps everyone in sync — a family board of posts and tasks, a shared care journal you can hand to a GP, and easy messaging your loved one answers with a tap or a voice note.

  • A shared board of posts & tasks
  • A care journal, exportable for a doctor
  • Messaging by tap, voice note, or text
  • Included with the Family plan
Ask Kit
How is Mum doing today?
She's had a steady day — checked in this morning, took her medication, and went for a short walk. Nothing out of the ordinary.
Not a medical tool · based on activity, never speculation
Ask Kit

Answers, in plain words

Ask “How is Mum doing today?” and Kit reads the day back to you in plain language — grounded only in real activity, never speculation. It will gently decline anything medical.

  • Grounded in real activity, never guesswork
  • Politely declines medical advice
  • Included with the Family plan

Help, with honesty

If your loved one needs a hand, a calm “Need help” reaches everyone in the family at once. And because Kit is not an emergency service, it always shows the local emergency number to call when it truly matters — it never dials for them.

86 this week

Peace of Mind

A settled week — much like the last.

Activity 80
Mood 90
Social 72
Health 88
Peace of mind

A week, in one number you can trust

Kit turns the small moments of the week into a gentle Peace of Mind Score and a warm, plain-language summary — the moment a caregiver can exhale and think, this looks like a normal week.

  • A weekly score across activity, mood, social & health
  • A warm written summary, never clinical
  • For the family’s eyes only — included with Family
Privacy & trust

Reassurance that never becomes surveillance

Trust is the whole product. These aren’t settings buried in a menu — they’re promises built into how Kit works.

Sharing is theirs to pause

Your loved one can pause sharing at any time — and the family can never override it.

Never made to feel watched

Insights and summaries flow only to the family. The person being cared for never sees them.

Plain language, never raw data

Families see “home most of the day” — never raw locations, maps, or timestamps.

Not a medical or emergency service

Kit is for everyday reassurance. In an emergency, it always points to your local emergency number.

Your data is yours

Leave whenever you like and we erase it. Reassurance should never feel like being watched.

Read our privacy commitments →

For care organizations

The same calm app — with oversight built in

Bring Kit to every senior you care for under one branded account. Your carers use the very same simple app a family does, while you get a console and a Partner API.

For organizations Free during our partner beta

Today across your team

24

Carers

118

Seniors

96

Checked in today

3

Open nudges

Pricing

Free to start. £8 a month when you want more.

Begin with everything you need for one loved one — upgrade for unlimited family, AI, reports, and coordination.

Free

Everyday reassurance for one loved one.

£0 forever

  • 1 loved one
  • Daily overview & check-ins
  • 7-day activity history
Start free

Family

Most loved

For the whole family, fully featured.

£8 /month

  • Everything in Free, plus:
  • Unlimited loved ones & history
  • AI, reports, board & messaging
Choose Family

Your loved one’s account is always free — included with every plan. See full pricing →

See exactly what you’re getting

Walk through the whole product on realistic sample data — the family dashboard, the senior experience, even the partner console. No sign-up, no account.

Questions, answered

Is my loved one ever charged?

No. Their account is free, forever — they are never shown a price and never asked to pay. Billing only ever concerns your account.

Do they need a wearable or a new phone?

No. Kit works with the phone they already have. There’s nothing to wear, nothing to charge, and nothing new to learn.

Will they feel watched?

No. Kit is built so the people we care for never feel monitored. Insights are only ever for the family, and sharing is always theirs to pause.

Is Kit a medical or emergency service?

No. Kit is for everyday reassurance, not diagnosis or emergencies. It always shows the local emergency number to call when something truly urgent happens.

Can they stop sharing whenever they want?

Anytime. Only they can pause or resume sharing — and if they take a break, the family simply sees they’re having some quiet time.

Can I cancel?

Whenever you like. You keep Family features until the end of your billing period, then simply move to the Free plan. No mid-period cut-off.